Data are value free. They have no agenda. Armed with these data, I search for patterns and connections. I want to understand how certain patterns affect one another. I peel the layers back until the root cause or causes are revealed.
The world is an unpredictable place. Everything may seem in order, but beneath the surface I can sense the many risks. Rather than denying these risks, I draw each one out into the open. Then each risk can be identified, assessed, and ultimately reduced.
My goal is to help others experience success. I look for ways to challenge them, stretch them and help them grow. All the while, I am on the lookout for a new behavior learned or modified, a slight improvement in a skill, a glimpse of excellence.
Responsibilities include the development and execution of integrated marketing campaigns for Delta Dental of Tennessee and its Smile180 Foundation. This also includes the development and execution of digital strategies that encompasses the company website, SEM, SEO, PPC campaigns, marketing automation and display advertising campaigns. Additional responsibilities evaluating ROI of B2B and B2C campaigns, management of collateral development with designers, managing vendor relationships and managing sports marketing relationships.
Responsibilities included the implementation of national advertising campaigns and communications programs, developing ad-hoc campaigns for local use; development of regular communications for staff, brokers, dentists and consumers. Other areas of responsibility included managing development of all marketing collateral; management of sports marketing collateral; management of The Delta Dental of Tennessee website; management of social media and all public relations efforts; management of outside creative agencies and vendors.
Responsibilities included the planning, development and implementation of marketing and communications programs, for informing staff, media and the public of programs and events. This also included the development and implementation of all special events. Other areas of responsibility included managing development and distribution of all marketing collateral; management of The Salvation Army Nashville website; management all public relations efforts and the management and maintenance of strategic partnerships with in-kind donors, corporate sponsors and media partners.
Responsibilities included the development and execution of marketing and sales campaigns as well as the growth of online brand visibility through the development of digital campaigns. Additional responsibilities include developing new product lines and guiding the redevelopment of the company website, which including improving the e-commerce functionality.
Responsibilities included the production and execution of marketing campaigns and growing online product visibility through digital campaigns for the children’s Vacation Bible School and Sunday School Resources. Additional responsibilities included providing consumer feedback to product development personnel on product specifications such as design, color and packaging; developing customer retention strategies and analysis of market trends and competition to maintain awareness of sales opportunities.
Responsibilities included assisting in the development and implementation of global communication strategies, including fundraising; project management of design and marketing projects for 13 clients and the initiation and oversight of the digital and social media marketing. Other responsibilities included providing direct assistance to the Executive Director of Marketing and other Executive Leadership as needed.
Responsibilities included leading and coordinating delegated store functions in a manner which will ensured retail sales and related activities were performed in a professional, courteous, reliable and results-oriented manner. Other duties included leading store personnel under the guidance and direction of the Store Manager.
Master of Science in Integrated Marketing Communications
Bachelor of Science in Liberal Studies/Minor in Recording Industry Management