Apr 0
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Smile180 Annual Report

This is the 2015 annual report for Delta Dental of Tennessee’s Smile180 Foundation. Writing, graphic design and layout were all handled by me on this project. View the full Smile180 Annual Report.

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Apr 0
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Golf Tournament Registration Form

Delta Dental of Tennessee and the Monroe Carell, Jr. Children’s Hospital at Vanderbilt have a long-standing relationship. Delta Dental is the dental benefits provider of choice for the hospital’s employees and Delta Dental, through its Smile180 Foundation, provides funding to the hospital for the care of patients who need dental procedures. Through the Smile180 Foundation’s […]

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Apr 0
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2014 Music City Bowl Ad

I created this ad for the 2014 Franklin American Mortgage Music City Bowl program book as part of Delta Dental’s sponsorship of the game.

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Apr 0
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TN Thrive Magazine Ad

I created this ad for THRIVE magazine. THRIVE is a magazine for internal communications that is distributed to all employees of the State of Tennessee Government. At the time of the ads placement, Delta Dental of Tennessee was the dental benefits provider for the State of Tennessee. The ad’s copy was focused on oral health to […]

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Apr 0
Apr 0

Website Redesign

The new DeltaDentalTN.com was created out of the need to improve the online experience for our increasing number of visitors using mobile devices and to reduce the number of clicks required to access  the most sought after information. The design template was created by our Charlotte, North Carolina based vendor BlueKey. After thorough review of several years […]

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Apr 0
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Google Analytics

After using Google Analytics to redesign the navigation and sitemap of deltadentaltn.com there were vast improvements in traffic site-wide. At the end of the Q1 2016 we did a YTD comparison and saw the following; 78% increase in pageviews 25% increase in users 28% increase in session 26% decrease in bounce rate

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Online Campaign

In 2014 the Community Foundation of Middle Tennessee launched The Big Payback, a community-wide, 24 hour online giving challenge hosted by The Community Foundation of Middle Tennessee. This charitable event helps area nonprofits raise much-needed dollars and bring awareness to pressing needs in our communities. The Salvation Army was one of over 300 non-profits in […]

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Apr 0
Apr 0

Online Campaign Emails

In 2014 the Community Foundation of Middle Tennessee launched The Big Payback, a community-wide, 24 hour online giving challenge hosted by The Community Foundation of Middle Tennessee. This charitable event helps area nonprofits raise much-needed dollars and bring awareness to pressing needs in our communities.The Salvation Army was one of over 300 non-profits in the […]

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Apr 0
Apr 0

Radio Advertisement

This radio spot was written to educate listeners about all of the services The Salvation Army offered to those in need. While general awareness of The Salvation Army is high, both locally and nationwide, most people are now aware of all the services the organization offers. Listen to the ad  

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Apr 0
Apr 0

Newsletter

The OTHERS newsletter is a quarterly communication to donors at The Salvation Army. What was previously only a printed newsletter mailed to over fifteen thousand donors and contained six to eight short articles was revised to be a newsletter that focused on three to four feature stories and was available through print, email and the website. While the […]

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