In 2014 the Community Foundation of Middle Tennessee launched The Big Payback, a community-wide, 24 hour online giving challenge hosted by The Community Foundation of Middle Tennessee. This charitable event helps area nonprofits raise much-needed dollars and bring awareness to pressing needs in our communities. The Salvation Army was one of over 300 non-profits in the area that participated in the event. I created a marketing campaign that included a custom landing page, Facebook ads, Twitter Ads, YouTube ads, radio ads, display ads, social media posts and emails to current donors and potential donors. The budget for this campaign was $4,500 and the actual costs were $3,747 with an ROI of 1108.07%. Funds raised by The Salvation Army totaled $41,520, which included $37,520 in donations, a $2,000 bonus for third highest fundraiser and another $2,000 for most donations after 6pm.
View a summary of the Marketing Campaign