As Associate Marketing Manager at United Methodist Publishing House increasing sales was the bottom line. While the sales department determined discounts and special packages I determined the best means of communication. One way I achieved this was by seeking our bloggers with large active, relevant audiences who are looking to buy our products. Ministry-to-Children was one of those blogs. Run by Tony Kumer a Children’s Ministry pastor with over 500,000 visitors a month, Ministy-To-Children was site we could not afford to overlook. I purchased display advertising on the site for the three largest children’s product lines (two VBS curriculums and on Sunday School Curriculum) as well as sent product for Tony to review. Display advertising on this site alone increased web traffic for all three websites 28-32% in six months.